Suomen huippumalli haussa is a Finnish television reality show based on America's Next Top Model. The show first aired on Sunday, 6 April 2008 from 20.00 to 21.00 on the Finnish channel Nelonen. The show is produced by FremantleMedia. The winner for cycle one, Ani Alitalo, was awarded a €25,000 contract with Paparazzi Model Management, the front cover of Finnish Cosmopolitan and became a spokesperson for Max Factor. The winners for cycle two and three, also won the same awards, however there was no announced cash prize for the modeling contract, and there were two additional casting trips to Milan for Grundfelt, and a trip to New York for Kuokkanen as part of the prize.