Gulder Ultimate Search is a Nigerian reality television series, created and sponsored by Nigerian Breweries Plc. The first season premiered in 2004. The GUS series is also the very first 100% local content reality Television programme in Nigeria and it is a survival type reality programme that highlights the struggle of Contestants, their struggles against themselves and the wild i.e. nature and their search for a hidden treasure that brings to the last person standing instant fame and fortune. The Winner of the last season in 2012 took home a 10 million naira cash prize and an SUV.